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Mia is the founder of Turned On Digital. She is also the producer of Fruitcraft Social Game. She can be reached on LinkedIn and Twitter.

Once upon a time… how fruitcraft app was born

By fruitcraft, journey

Fruitcraft trading card game was born in December 2012 and here is its backstory.

Once upon a time a small team of 5 app developers came together in London, with a dream. The dream of developing  a social game might just change the face of mobile gaming. Social, shared, connected , so many words. But something fresh and different, something humorous, witty, cute, daring, edgy was the dream. Each shared a burning passion to bring a new type of trading card game experience to mobile.

Hard to believe that was only a week ago, the 19th of December, just a few days before Xmas. I remember icy blasts of wind snaking through narrow London streets, crowds pooled in dark doorways, digging hands ever deeper into pockets, huddling into scarves as they sought respite from the seasonal chill.

As we met we embraced each other, whooping in delight. It had been a long time. Large mugs of steaming coffee fuelled feverish conversations in hushed tones as we began to piece together the big idea.

Last week was the beginning of Fruitcraft, a simple, ultra-sticky concept which we hope will go on to become a phenomenon.

We have a busy Xmas ahead of us; squirrelling away ideas, scamps, sketches and game designs. But you know what? 2013 is truly brimming with dreams and possibilities! Read our blog and follow us on the journey to Fruit Craft.